by Abby Bledsoe | Dec 12, 2019 | Review Generation
What’s the difference between reviews vs. testimonials? 90% of people who read positive online reviews say it’s the reviews that help convince them to make a purchase. Testimonials, on the other hand, are 89% effective at convincing people to make a purchase. So,...
by Abby Bledsoe | Nov 25, 2019 | Lead Generation
Email Marketing Tips for Your Agency Here’s something most savvy business owners agree on: email marketing adds immense value to your bottom line. But, oh boy, it can get complex. You managed to convince prospects to subscribe to your newsletter. In a way, what...
by Abby Bledsoe | Nov 15, 2019 | Maps Optimization
How Google Posts Can Increase Your Insurance Agency’s Online Visibility When Google Posts was launched in 2016, a lot of people thought the idea would be a total flop. Many guessed that Google would get rid of the option within a year. But now, Google Posts is a...
by Abby Bledsoe | Nov 8, 2019 | Social Engagement
How Insurance Agents Can Use Facebook Business to Grow Their Agency Facebook is one of the largest social media networks in the world. Every day, more than 1.62 billion people log in to Facebook. For insurance agents and other B2C companies, Facebook is where many of...
by Abby Bledsoe | Oct 29, 2019 | Review Generation
Increase Online Reviews and Generate New Leads People don’t rely on phone books or even personal recommendations to find an insurance agent. In the internet and information age, people head to the search engines to look for a reliable insurance company. Today, Google...
by Abby Bledsoe | Oct 9, 2019 | WinBacks
Renewals are the key to running a successful and profitable insurance agency. Unfortunately for agents, insurance has some of the highest customer acquisition rates of any industry. This is why winning back business is much easier than finding new clients to close. If...
by Abby Bledsoe | Sep 30, 2019 | Maps Optimization
Think brick-and-mortar businesses can’t fully leverage the power of the internet? Think again. Google is one of the most powerful tools in your marketing arsenal for your insurance business. Using Google to draw in more foot traffic has never been more...
by Abby Bledsoe | Jun 28, 2019 | Maps Optimization
When’s the last time you spent time boosting your online presence? And how can you know if your potential customers can find you online? Figuring out online visibility can be overwhelming with all of the different tools and search directories available. However,...
by Abby Bledsoe | Jun 7, 2019 | Tips & Tricks
Our CEO, Luke Hendricks, was invited to join Agency Nation’s podcast last month as they discussed customer feedback, online reviews and engaging past customers. Agency Nation is one of the most valuable contributors to the insurance industry and we are grateful...
by Abby Bledsoe | Apr 26, 2019 | Maps Optimization
Google Maps Optimization is one of the most important parts of increasing your business’s online visibility. Picture the internet as a maze. It can seem impossible to navigate with hundreds of different paths. The goal of Google Maps Optimization is to alter or...
