by Abby Bledsoe | Nov 4, 2020 | Tips & Tricks
Are you feeling lost when it comes to marketing and how to even begin? Don’t worry, you are not alone. The insurance industry used to occur solely with face-to-face interaction, but now we live in an ever evolving technological world. What has worked for insurance...
by Abby Bledsoe | Oct 14, 2020 | Review Generation
Responding to Negative Reviews If you have recently received a bad review, you’ve come to the right place. We are going to tell you everything you need to know about responding to negative reviews. First things first, you need to stay calm. Don’t react rashly. It is...
by Abby Bledsoe | Sep 8, 2020 | Social Engagement, Tips & Tricks
Have you ever looked at a business’s Facebook or Instagram profile and thought, “Wow, their content is amazing. I wish ours looked like that…” But then you remember you have 5,000 things to get done that day and no time to brainstorm, create and post engaging...
by Abby Bledsoe | Aug 12, 2020 | Maps Optimization
What’s the first thing most people do when they need an insurance agent? They go to Google, search for “insurance agencies near me” and call the first few at the top of the listing. Search engine optimization (SEO) is what helps agencies get found online. A...
by Abby Bledsoe | Aug 4, 2020 | Maps Optimization
Google claims over 70% of internet searches which means thousands of people are turning to Google each day to find the service you offer. Now the question is, if someone searches “insurance agent near me,” will your agency pop up? And if it does, how high is your...
by Abby Bledsoe | Jun 30, 2020 | Lead Generation, Review Generation, WinBacks
The National Client Email Report shows that email generates $38 for every $1 spent. This makes sense when you consider that the average U.S. citizen checks their personal email account more than 10 times a day. So if you’re hoping to engage with former, current or...
by Abby Bledsoe | May 1, 2020 | Tips & Tricks
Have you been burned by marketing vendors in the past? It can be hard to build trust again. What should you look for when deciding between options? Should you use a marketing service or a software? What’s going to give you the best ROI? Here are some ideas on...
by Abby Bledsoe | Mar 5, 2020 | Social Engagement
A couple of weeks ago I was in San Francisco and my friend gave me a tour of one of Facebook’s offices. I ate fancy soup in the cafeteria, sat on their roof garden and helped myself to a La Croix. As I walked around, I looked at the employees and imagined that they...
by Abby Bledsoe | Feb 24, 2020 | Tips & Tricks
We’re starting a petition for a world with more transparent and more productive phone calls. Did you know that companies in the US lose $62 billion a year as a result of poor customer service? That’s a huuuuuuuge number and it seems like we could lower it a bit with...
by Abby Bledsoe | Dec 19, 2019 | Review Generation, WinBacks
Stop Losing Customers Customer retention will keep the lights on, and the bills paid for your insurance agency. As the lifeblood of your business, improving your customer retention rates is critical to protecting and growing your agency. But often, customer retention...