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Why are online reviews important?

Why are online reviews important?

When a consumer is in need of a service, 95% will go straight to Google. Google maps is where Google pushes people looking for local services. In Maps, you can see all of your competition listed within your surrounding region. 5-10 years ago, consumers generally chose...
Share Your Positive Reviews

Share Your Positive Reviews

It’s no secret that positive reviews are important. Research shows that 97% of customers read online reviews before making a purchasing decision and 72% trust reviews as much as a referral from a friend. So once you have a handful or two of glowing reviews on Google,...
Dealing with Negative Reviews

Dealing with Negative Reviews

Every business will inevitably receive both good and bad feedback. It is essential to respond to ALL the reviews you receive. If your business has yet to receive a review, positive or negative, click here to learn more. So let’s say you are receiving positive reviews...
How Reviews Have Changed the Business World

How Reviews Have Changed the Business World

A few weeks ago, I decided to plan a spa day for my husband’s birthday. My very first stop was google and I found a spa that sparked my interest. It offered a couples soak, massage, complimentary dessert and sparkling cider — Sounds amazing, right? It seemed...
How valuable are online customer reviews?

How valuable are online customer reviews?

According to a survey conducted by BirghtLocal, 88% of consumers trust online reviews as much as personal recommendations.  Personal recommendations are the best and highest converting leads a local business can get. Having customer reviews on high traffic sites...