According to a survey conducted by BirghtLocal, 88% of consumers trust online reviews as much as personal recommendations. Personal recommendations are the best and highest converting leads a local business can get. Having customer reviews on high traffic sites like Google and Facebook can dramatically increase inbound calls/visits to your business and ultimately increase clientele. The survey also found that 9 in 10 consumers have read online reviews to determine the quality of a local business. If you don’t have customer reviews and good customer reviews on your local business listing, you are missing out on huge opportunity.
It’s not good enough to just have a couple reviews though, 85% of consumers say they read up to 10 reviews. To really capture the value of online search traffic, it’s important that you are consistently getting reviews. The more reviews you have on your local listing and the higher the rating you have, the more potential customers trust your business and are likely to call/visit.
Here at Lift Local, we drive customer reviews to your online local business listing and drive these reviews consistently. Gaining more and more customer reviews and having recent reviews all play into your online presence that drives leads to your business.