When a consumer is in need of a service, 95% will go straight to Google. Google maps is where Google pushes people looking for local services. In Maps, you can see all of your competition listed within your surrounding region. 5-10 years ago, consumers generally chose the service at the top of the list, but people are changing the way they shop.
Now a days, consumers heavily rely on online reviews when making a purchasing decision. In fact, 9 out of 10 will call the business with the best reviews and 84% of consumers trust reviews as much as they trust a friend.
With the holiday season here, more and more consumers will be looking at your reviews when deciding whether or not to purchase your product or service. Now is a great time to make sure your business has the reviews it needs to be at the top of your competition.