Email marketing is one of the most cost-effective ways to stay in front of a large audience without relying on constant manual outreach. It helps keep your agency top-of-mind with both leads and current clients. Many agents think of email marketing as simple,...

The Hefner Group Insurance was looking for ways to grow their agency. To do this, The Hefner Group Insurance turned to the Lift Local Marketing platform, which provided a single platform to automate multiple campaigns.  The Hefner Group Insurance uploaded 3,000 former...

Calling an insurance prospect is all about starting a conversation. Instead of focusing on closing a deal, focus on understanding the person on the other end of the line. Your goal is to uncover their needs, identify potential gaps and risk, and position yourself as a...

NAP stands for Name, Address, and Phone Number. These are the basic details people and search engines use to recognize your business. NAP consistency simply means your business information matches everywhere it appears online. Even small differences, like an old phone...

Did you know that 90% of consumers read online reviews before choosing a local business? Not only do reviews influence customer trust and decision-making, but they also play a big role in how your business ranks on Google. Positive, consistent reviews can boost your...

When Jennifer B., an Allstate Insurance agent, created her Google Business Profile, she expected it to connect her with more local prospects. But even with a complete profile, she wasn’t seeing any increase in prospects reaching out to her. Jennifer had the foundation...