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MARKETING FOR INSURANCE AGENTS:

Win back your canceled customers

Many insurance agents focus their time and energy toward generating new leads. But few ever think to nurture their former customers. Your existing contact list is a gold mine of new policies!

Customer Winbacks is a campaign that utilizes Contact Nurturing, a processes of using automated email campaigns to stay in frequent and continuous contact with your canceled customers so that when they experience a life change that creates an opportunity to sell a new policy, you’ll be there.

Many insurance agents focus their time and energy toward generating new leads. But few ever think to nurture their former customers. Your existing contact list is a gold mine of new policies!

Customer Winbacks is a campaign that utilizes Contact Nurturing, a processes of using automated email campaigns to stay in frequent and continuous contact with your canceled customers so that when they experience a life change that creates an opportunity to sell a new policy, you’ll be there.

REQUEST A DEMO

HOW IT WORKS

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1. Send Us Your Contacts

Send us a list of your former customers. All we need is an excel sheet with names and email addresses.

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2. WE'LL CREATE CAMPAIGNS

We’ll create a personalized email campaign to engage with your contacts. They’ll receive emails about twice per month in perpetuity inviting them to request a new quote from you.

3. Start Conversations

We’ll notify you whenever a contact requests an updated quote. Then you’ll call to have a meaningful conversation with an engaged prospect!

WHY NURTURE YOUR FORMER CUSTOMERS?

1. Increase Contact Rates – The average prospect requires 6-8 touch points before engaging in a conversation. Email nurturing creates a channel of continuous contact that warms up your prospects, improving success rates.

2. Improve Brand Awareness  Contacts receive emails from you on a regular basis, meaning they’ll stay familiar with your brand, even after they’ve canceled service. Over time, your brand will remain top of mind.

3. Be Present For Life Changes  Insurance needs change constantly. When a prospect experiences a life change that makes them a prime prospect for a new policy, you’ll be in their inbox.

WHY NURTURE YOUR CONTACTS?

1. Increase Contact Rates – The average prospect requires 6-8 touch points before engaging in a conversation. Email nurturing creates a channel of continuous contact that warms up your prospects, improving success rates.

2. Improve Brand Awareness  Contacts receive emails from you on a regular basis, meaning they’ll stay familiar with your brand, even after they’ve canceled service. Over time, your brand will remain top of mind.

3. Be Present For Life Changes  Insurance needs change constantly. When a prospect experiences a life change that makes them a prime prospect for a new policy, you’ll be in their inbox.

Start More Conversations

Do you have a process to reach out to every contact in your prospect list? Multiple times each? Consistently throughout the year? Our automated email campaigns ensure that you’re engaging with your prospects consistently, which improves brand awareness and makes them more likely to start a conversation with you when you reach out. We’ll also notify you of when someone requests a quote.

Even contacts who have previously told you they are not interested may experience a life change that would cause them to become a prime prospect. If you’re not reaching out regularly, how would you know?

Start More Conversations

Do you have a process to reach out to every contact in your prospect list? Multiple times each? Consistently throughout the year? Our automated email campaigns ensure that you’re engaging with your prospects consistently, which improves brand awareness and makes them more likely to start a conversation with you when you reach out. We’ll also notify you of when someone requests a quote.

Even contacts who have previously told you they are not interested may experience a life change that would cause them to become a prime prospect. If you’re not reaching out regularly, how would you know?

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LET'S GET STARTED

Want to learn how contact nurturing could work for your agency? Click below to request a demo. We’ll have one of our marketing strategists reach out!

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REQUEST DEMO

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