Referrals are incredibly valuable, and for many insurance agents, they’ve been the foundation of a strong book of business for years. But they can’t be your only strategy.  When referrals are your only source of new business, it keeps your growth in a reactive mode...

Referrals are incredibly valuable for insurance agents. For many agencies, they’ve been the foundation of steady growth for years. But today, a referral is no longer the final step in the process, it’s the starting point. When someone hears your name from a friend,...

Email marketing is one of the most cost-effective ways to stay in front of a large audience without relying on constant manual outreach. It helps keep your agency top-of-mind with both leads and current clients. Many agents think of email marketing as simple,...

The Hefner Group Insurance was looking for ways to grow their agency. To do this, The Hefner Group Insurance turned to the Lift Local Marketing platform, which provided a single platform to automate multiple campaigns.  The Hefner Group Insurance uploaded 3,000 former...

Calling an insurance prospect is all about starting a conversation. Instead of focusing on closing a deal, focus on understanding the person on the other end of the line. Your goal is to uncover their needs, identify potential gaps and risk, and position yourself as a...

NAP stands for Name, Address, and Phone Number. These are the basic details people and search engines use to recognize your business. NAP consistency simply means your business information matches everywhere it appears online. Even small differences, like an old phone...