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Online reviews can be one of your business’s most powerful marketing tools. A strong review profile helps you rank higher on search engines such as Google and stand out from competitors in those search results so that potential customers choose your business more often. Being chosen means turning search traffic into conversations with potential customers.

But how should you go about getting new reviews? Let’s walk you through the process so that you can get started with revolutionizing your marketing strategy.

How to Get More Google Reviews

 

1. Claim Your Google Business Profile

 

Google reviews are hosted in what is called the “Google Business Profile”. The first step to generating more reviews is to ensure that you have an active Google Business Profile. Sometimes Google automatically creates a basic profile based on information it can find about your business online and sometimes the profile has to be created from scratch manually. Both are fairly simple processes.

Navigate to business.google.com and sign in with your Google account. You’ll then be able to search for your business name. If Google has already created a profile for your business, it will show up in the search results. If not, you’ll just need to enter some basic information about your business to get your profile set up. Google will usually require some level of verification, such as receiving a code through email, text, or mail. 

 

 

2. Copy Your Reviews Link

 

Once you’ve claimed your business profile, your business profile dashboard will display many useful features for your business. One particular section will say “Get More Reviews”. In that section, select “Share Review Form” and copy the link provided. When a customer clicks on this link, it will take them directly to the page where they can leave a review for your business!

 

3. Create a Process to Get Consistent Reviews

Now that you have your link to share with customers, you need to decide how you will go about asking for reviews. Will you send emails to your customers? Simply text them the link whenever you happen to interact? Regardless of what you decide to do, here are some things to keep in mind:

Consistency is More Important than Volume

44% of consumers consider reviews older than 1 month to be irrelevant. Getting a large influx of reviews initially and then going silent for months afterwards is not going to be an effective method of generating reviews. When users view your reviews and see that you haven’t had a new one in, say, 6 months, they will wonder if you still have any happy customers.

Google also prefers to see consistency over volume. Google has been known to suspend accounts for suspicious activity when they see a huge influx of new reviews come through in a short period of time. One of Google’s primary ranking factors is called “Relevance”, which includes how actively you’re receiving new reviews.

Your process needs to take into account a way to smooth new reviews over time. A healthy target is about 1 new review each week.

Your Reviews Should Feature a Variety of Topics

When users are viewing your reviews, they’re looking to have their desires and concerns validated. They want to know if you offer the things that are important to them. If you ask for reviews from your customers at the same point in your relationship (for example, immediately after closing a sale), then your reviews will all talk about the same topics. Reaching your customers at different times will ensure that your reviews have diverse information and you will be more effective at helping users make a purchase decision.

4. Follow Up on Feedback

Aside from the outward value of public reviews, there are huge opportunities in understanding which of your customers are satisfied and which are not. You should use the feedback you receive from your reviews to save unhappy customers. Saving a customer that would have canceled has the same financial impact on your business as a new sale. You should make it part of your process to call all your customers who leave a negative review and try to resolve their concerns. 

Likewise, knowing which of your customers are delighted allows you to know who your prime prospects are for upsells, cross sells, and referrals. Call your positive reviews to say thank you, and get a feel for if there are any opportunities for new sales.

Let Us Help

At Lift Local, we’ve developed an automated review generation process that has helped thousands of businesses generate healthy reviews on their Google profile. Our service is hands-off for you, meaning we’ll handle all the details and all you have to do is look forward to the reviews flowing in on a regular basis.