When thinking of the word “leads”, many insurance agents think of potential customers reaching out directly to request a quote. These traditional “leads” come from a variety of sources (purchased leads, warm transfers, Google ads, referrals, etc.) and can represent a...

In the highly competitive world of insurance, marketing strategies often revolve around lead generation, brand visibility, and customer retention. However, one of the most effective and often overlooked approaches is making the primary goal of your marketing efforts...

Having a polished and professional...

Creating a comprehensive marketing plan is essential for the success of any insurance agency. A well-thought-out strategy ultimately leads to new sales and retention opportunities, which are both key to your agency growth. To help you craft your plan, here are five...