Most agencies set up their Google Business Profile and then never touch it again. Some don’t even realize all the features it offers.
Google posts is one of those tools that’s right under your nose, but most people don’t use it to its full potential. When used consistently, it can actually help bring in new clients and grow your agency.
Why GBP Posts Matter for Insurance Agencies
Posting on your Google Business Profile is one of the easiest ways to get noticed by prospects. Every post appears in search results and on Maps, showing both Google and potential clients that your agency is active and engaged.
Relevance is a key ranking factor for Google. When we call celebrities irrelevant, what do we mean? Usually that we haven’t seen or heard from them in a while. Google feels the same way. Posting consistently shows Google you’re relevant.
Posts also make your profile more appealing to prospects. Most businesses don’t use the post feature, so showing up regularly helps you stand out from competitors. A profile with fresh, engaging content looks more trustworthy, which means you’re more likely to win new clients.
When you post consistently, it drives real business results, such as:
- Higher Search Rankings – Frequent updates help boost local SEO.
- More Engagement – Posts give prospects reasons to click and call.
- Better Retention – Clients see you as present and invested.
- Competitive Advantage – Stand out from agencies that don’t post at all.
What to Post (and How Often)
Not sure what to share on your Google Business Profile? Believe it or not, the content of your posts does not have an effect on your ranking for specific keywords. Studies by multiple SEO firms have shown that posting about specific keywords doesn’t change your ranking for those keywords.
However, those studies showed that there is a huge bump in ranking for businesses that post vs. not post (so frequent posting DOES have an impact on rankings). The engagement rates on your posts also help boost your ranking.
You should create posts that invite users to click on the post itself. Here are some types of posts that work especially well for insurance agencies:
- Service highlights – Showcase your offerings, like auto, home, life, or commercial insurance.
- FAQs / quick tips – Answer common questions, such as “True or False: Does home insurance cover flooding?”
- Seasonal reminders – Remind clients about policy reviews, renewals, or seasonal coverage updates.
- Customer reviews/testimonials – Share positive client experiences to build trust.
- Agency updates – Highlight events, team spotlights, or company milestones.
For best results, aim to post at least once per week to stay visible and keep your profile active.
Regular Google Business Profile posts drive more visibility, build trust with prospects, and ultimately help grow your business.
Of course, keeping up with consistent posting can feel like a lot of work, especially when you’re busy running an agency. That’s where Lift Local comes in: our content library keeps your profile active with fresh, relevant posts so you stay visible and engaged without the hassle.
Take a minute to audit your own GBP activity today or reach out to see how Lift Local can help keep your profile working for you.