With Q4 approaching, now’s the perfect time to refresh your Google Business Profile and make sure it’s helping you grow. Even the smallest updates act as relevance signals to Google, which can improve your visibility.
Here are five simple updates to put in place before year-end.
1. Refresh Your Photos & Videos
Google has found that businesses with photos get more clicks, calls, and requests for directions than those without them.
- Add new team photos, office shots, or exterior images so prospects recognize you right away.
- Consider short intro videos where you explain your services or share customer success stories.
- Pro tip: seasonal photos (like fall decorations at the office) signal that your agency is active and engaged.
2. Update Business Hours (Especially Holiday Schedules)
The end of the year brings holiday closings and adjusted hours. Nothing frustrates potential clients more than showing up to a locked door or calling during “open” hours and getting no answer.
Take a few minutes to:
- Update your weekly hours to match your current schedule.
- Add special holiday hours for Thanksgiving, Christmas, and New Year’s.
- Double-check that your voicemail and website match your Google listing.
Consistency matters for both customer experience and Google’s local search algorithm.
3. Post Seasonal Offers & Services
Posting regularly on your GBP not only shows Google and customers that you’re active, it can also help improve your local SEO.
For Q4, consider posting about:
- End-of-year insurance reviews.
- Seasonal promotions, like bundling discounts.
- Timely services, such as Medicare open enrollment.
Even one new post a month shows that your agency is active. A little maintenance now sets you up for a stronger finish to the year and better results in Q1.
Of course, we know most agents don’t have hours to spend optimizing google profiles and writing posts. That’s where Lift Local comes in. Our team helps you automate reviews, optimize your profile, and keep your profile updated with weekly posts.
Want to go into Q4 with a profile that works for you? Contact us today and let’s make it happen.