When someone needs insurance, the first place they usually turn is Google. As an insurance agent, your Google Business Profile (GBP) is often the first impression potential clients get of your agency.
When optimized correctly, it can boost your local visibility, build credibility, and make you the obvious choice in a competitive market.
Let’s walk through the essential elements your GBP needs to truly work for you.
1. Correct and Complete Business Information
Make sure your agency name, phone number, address, and website are not only accurate, but also match exactly across all platforms, including your website, social media, and online directories. Google uses this consistency to determine how trustworthy and legitimate your business is.
Be sure to select the correct primary category (like “Insurance agency”) and add relevant secondary categories such as “Auto insurance,” “Home insurance,” or “Life insurance” to help you show up in the right searches.
Inconsistent or outdated information doesn’t just confuse potential clients, it can actually hurt your local search rankings.
2. High-Quality Photos
Photos play a big role in building trust with potential clients and Google. Include a friendly, professional photo of yourself or your team. Add clear interior and exterior shots of your office so clients can easily recognize your location.
Share photos of client interactions, community involvement, or local events you’ve sponsored to show you’re active and engaged in your area. And don’t forget: Google rewards fresh content, so make it a habit to update your photos regularly.
3. Product and Service Tiles: Make It Easy to See What You Offer
Service tiles are a powerful yet often overlooked feature on your Google Business Profile. Use them to highlight your core offerings, such as Auto Insurance, Homeowners Insurance, Life Insurance, Business Insurance, Renters Insurance, and Medicare or Health options if you offer them.
Each tile should include a short, clear description and a relevant image that helps people quickly understand what you provide. This layout makes your services easy to skim, especially for users browsing on mobile devices.
4. Positive and Consistent Reviews
In the insurance world, reputation is important, and online reviews are public proof of the service you provide. If you need help getting more reviews, check out this blog.
Make it a habit to respond to every review: thank clients for the good ones, and professionally address any concerns in the less favorable ones. This shows you’re engaged and care about client feedback.
One more tip: aim for a steady stream of reviews rather than a sudden spike. Google values consistency, and regular reviews can help boost your profile’s visibility over time.
5. Regular Google Posts: Stay Active and Visible
Posting weekly updates on your Google Business Profile is a simple way to show you’re active, engaged, and ready to help. And, since many agents don’t take advantage of this feature, it’s an easy way to stand out.
Share helpful tips (like “What to do after a car accident”), promotions (“Bundle home & auto and save!”), client testimonials, or seasonal reminders (such as flood insurance before storm season).
These quick updates keep your profile fresh and informative.
Why it matters: Google rewards active profiles with better visibility.
A strong Google Business Profile helps you show up in local searches, builds credibility, and turns curious visitors into real leads. But it’s not a one-and-done task. Your profile should grow and evolve alongside your agency, reflecting new services, updated photos, and fresh client feedback.
If you don’t have the bandwidth or time to manage it yourself, let our team help you optimize your GBP so you can stay ahead of the competition and attract more local clients.