Facebook remains one of the most effective platforms for connecting with local communities, making it a natural fit for insurance agencies.
But relying on organic posts alone? It can be a struggle in today’s algorithm-driven landscape. With reach shrinking and competition rising, it’s getting harder for your content to be seen without putting some money behind it.
That said, jumping straight into Facebook Ads Manager can be overwhelming. Between custom audiences, campaign objectives, and A/B testing, it’s easy to get lost and waste your budget.
In this post, we’ll explore whether boosting posts, a simpler, more accessible alternative to full-blown Facebook ad campaigns, is a smart move for your agency.
The Truth About Organic Reach
If you’ve been posting regularly on your agency’s Facebook page but not seeing much engagement, you’re not alone. Organic reach on Facebook has dropped to under 5% for most business pages. That means if your page has 1,000 followers, often fewer than 50 people are actually seeing your posts.
Why? Facebook’s algorithm prioritizes content from friends, groups, and paid advertisers. Business posts are simply less likely to make it into users’ feeds. The bottom line: if you want consistent visibility for your agency’s content, especially in your local market, you’ll need to put some budget behind it.
What Is a Boosted Post?
A boosted post is a regular Facebook post that you pay to promote to a wider audience. Instead of only reaching the small percentage of people who follow your page, a boosted post allows you to expand your reach.
It’s the simplest and most beginner-friendly way to advertise on Facebook. No need to dive into Ads Manager or learn complex settings, just choose your audience, budget, and duration right from the post itself.
Benefits of Boosting Posts for Insurance Agencies
Boosting posts offers a simple, effective way for insurance agencies to get more eyes on their content, especially within their local community. You can target by zip code, city, or radius, ensuring your message reaches the people most likely to need your services.
It also helps you build trust through repetition, keeping your agency top-of-mind when someone is ready to shop for coverage or switch providers.
With the ability to start with as little as $20, boosted posts give you control over your budget while still delivering real visibility. Plus, Facebook provides basic performance metrics, so you can see how many people viewed, clicked, or engaged with your content.
When Boosting Posts Works Well
Boosting posts can be especially effective when you have content that’s already engaging or valuable. A smart approach is to look at which posts are performing well organically and give them a boost to maximize their reach.
Boosting works well when you’re sharing a video, helpful tip, or local story that resonates with your community. It’s also great for getting more eyes on client testimonials or success stories, helping build credibility and trust.
And if your goal is to drive traffic, boosting can help send more people to your blog or website, expanding your digital footprint.
Common Mistakes to Avoid
While boosting posts can be effective, there are some common mistakes that can limit your results:
- First, boosting every post isn’t a smart use of your budget. Focus on promoting content that truly resonates or performs well organically.
- Avoid using low-quality visuals or images that are too text-heavy, as these tend to get ignored in crowded newsfeeds.
- Another pitfall is targeting too broadly, such as selecting the entire country, which wastes your budget on people unlikely to become clients.
- Finally, don’t forget to check your performance metrics after boosting so you can understand what’s working and adjust your strategy for better results.
Boosting posts offers insurance agencies an easy and affordable way to expand their reach, connect with local prospects, and increase engagement. It requires minimal setup, lets you control your budget, and provides quick insights into what content resonates with your audience.
For agencies looking to boost their online presence without diving into complex ad campaigns, boosted posts are a great way get started.