Local SEO is all about improving your online visibility within your community. It helps your agency show up when people in your area search for services like “auto insurance near me” or “local insurance agent.”
Good SEO means more potential clients finding your agency through Google, more phone calls, more quote requests, and ultimately, more policies written.
Here are three things you can do today to start improving your local SEO.
1. Claim and Optimize Your Google Business Profile
One of the easiest and most effective ways to boost your local SEO is to claim and optimize your Google Business Profile.
To claim your profile, visit google.business.com and follow the prompts to verify your business. Once claimed, take the time to fully optimize your listing: double-check your business hours, add your services (like auto, home, or commercial insurance), choose the right categories, upload high-quality photos, and write a clear, client-focused business description.
Pro tip: Keep your profile active by posting regular updates, promotions, or helpful content. Google loves fresh activity.
2. List Your Business in Online Directories
Another key step in improving your local SEO is to list your business in trusted online directories. Make sure your name, address, and phone number is exactly the same across all listings to avoid confusing search engines or potential clients.
Start with popular directories like Yelp, Apple Maps, Bing Places, etc., then work your way through other reputable platforms. Even if most of your clients aren’t actively searching on platforms like Yellow Pages or Bing Places, having your business listed, and listed consistently, helps boost your credibility with Google.
3. Set Up a Review Generation Process
A strong review generation process is one of the most powerful tools you can use to build trust and boost your local SEO. Online reviews are not only a major trust factor for potential clients—they also serve as a key ranking signal for Google.
The more positive, recent reviews you have, the more likely your agency is to show up in local searches. Don’t be afraid to ask!
You can request reviews through follow-up texts, in-person conversations, email campaigns or even a printed card with a QR code that links directly to your Google review page.
These small steps are things you can start doing today to improve your local SEO. By claiming and optimizing your Google Business Profile, listing your agency in trusted online directories, and setting up a consistent review generation process, you’ll start laying a solid foundation for better visibility and more local leads.
If you want to take your local SEO strategy to the next level, reach out to our team. We’re here to help you grow your online presence and get found by the right clients in your community.