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I was visiting New York City recently and, for me, that means finding the best local restaurants for breakfast, second breakfast, lunch, dinner, dessert, etc. It was lunch-time and I was torn between two pizza places in West Village that had both been recommended to me by a friend. Without a second thought, I pulled out my phone and compared their Google Reviews. The pizza place with the highest rating and highest number of reviews easily won my business and I enjoyed a thin crust slice of massive margherita pizza.

Google Reviews are everything in our consumer society. When choosing a business, 63% of consumers say they are likely to check online reviews on Google. As a small business owner, reviews can make or break your business.

Google Reviews Increase Local Rankings

Google’s algorithm rewards businesses that have some kind of focus on increasing their amount of Google Reviews. The amount and quality of Google Reviews you have has a heavy impact on how you rank in Google’s maps section. The goal is to appear in the top 10 listings and the right combination of submitting your business to online directories, ensuring there are no inconsistencies in those listings and placing a heavy focus on getting more online reviews will get you to the top.

Google Reviews Help You Grow Your Business

Just as positive reviews increase business, negative reviews can decrease business just as quickly. 4 out of 5 consumers say they will reverse their decision to purchase based on too many negative reviews. At the same time, consumers grow weary if they are swimming in a suspiciously high, 5-star-only pool of reviews. The key is balance. If you get a negative review, stay calm and respond to it quickly.  Next, counteract the negativity with some positivity, aka, get more positive reviews.

Make Google Reviews a Top Priority

It is so important to have a strategy in place when it comes to getting more positive reviews. Make this a priority for your team or hire the help you need to focus on this. At Lift Local, this is exactly what we do. We help small businesses increase their Google reviews and grow their online presence. We know that most small business owners have a hundred things on their plates so we work as an extension of your office to handle your reviews and boost your SEO. We love helping small businesses climb to the top and can’t wait to help your business grow!