In June of 2017, Google rolled out Google Posts into the Google My Business business listing platform. Google My Business (GMB for short) allows business owners to create a free account through Google and actively manage their listings while engaging with customers who leave reviews (connect this to another blog post). The new Google Post feature will take your GMB listing to the next level as you post customized content and photos.
Read on to find out how and why you should start using Google Posts.
How do Google Posts work?
Think of Google Posts as a mini social media account on your GMB business listing. You can post photos, articles, product highlights and more, all directly through Google.
To create a post, log in to your GMB listing and select the “Posts” section on the left-hand side. Your post can include an image, a title, and 300 words of text that tell what the post is about. Google Posts also gives you the option to add call-to-action buttons such as, “Learn More” and “Get Offer.”
FYI all posts only last 7 days so try to get a few small posts in a week.
What should I post?
Here are some great post ideas to help get you started:
- Sell products directly via a call-to-action button
- Announce new promotions
- Promote visibility of new products
- Attracting sign-ups for a newsletter or blog
- Show off best-selling products
Why use Google Posts?
Remember that consistency is key when using the Google Post feature. If you don’t post often, you may not see results whereas frequently posting will help maintain your Google ranking and improve your SEO. The more you post, the stronger your online presence will become. By the way, everything we’ve talked about is totally free. Take advantage of this easy, free marketing tool and share what makes your business the best!