Navigating Google Rank: Why is a business with bad reviews ranking higher on Google?
Have you ever looked at your business listing on Google and wondered why a competitor that has more negative reviews is ranked higher than your listing? This can be confusing and frustrating, especially when you have a higher overall star rating.
Here are 5 reasons why someone with bad reviews might be ranking higher:
- They are closer in proximity.
Pretty self explanatory. The closer you are, the better rankings a business will get. Google, Bing, and Yahoo all give priority to businesses that are closer to where the searcher is located.
2. They have more reviews.
Search engines give business listings with more reviews preference over those that have fewer reviews. A business listing with 2 online reviews will rank lower than a business with 50 reviews. It takes time and diligent effort to cultivate reviews, which is what we specialize in at Lift Local
3. They have more consistent business listings throughout the web.
When someone searches for your business, a search engine uses bots to find your listing across the internet. These bots go straight to the hundreds of reputable business listing sites across the web. Companies that have a consistent NAP Score get higher preference from search engines because their information is all correct and consistent throughout business listing sites. The NAP Score is calculated based off of your business name, address, phone number and other information appearing the same on the internet. Your business can get a score anywhere from 0-100. Click here to check your NAP Score.
4. They have more content on their website.
In terms of SEO, having more content that is strategically created can boost a company’s outcome in online search results. When search engines see a website that 1) has many pages 2) has more traffic and 3) has regularly fresh content, they give priority to them rather than one that has been stagnant, with a few pages.
5. Their website is more mobile friendly.
Generally, when someone searches for a business around them they are using a mobile device. According to a study, more searches are done on mobile phones than desktops. With that being said, if you don’t have a website that is mobile friendly, search engines (especially Google) will ding you. Google wants to showcase the business website that people will spend the most time at based on its usability.