Is Email Marketing Still Effective?

Nowadays, there are countless ways to connect with both current and potential customers. Social media, text messaging, phone calls and ads are among the top 3 that small business owners tend to use. While these are great channels, one of the easiest and cost-effective methods of communication is often overlooked. Email marketing can have a huge ROI for your business if you nail down the right strategy.

It can seem hard to find just the right content, subject lines, send times, and email platform for your company, but according to these 2019 stats, the results are well worth the effort. The National Client Email Report shows that email generates $38 for every $1 spent, which makes for a very impressive 3.800% ROI. This makes sense when you consider that the average U.S. citizen checks their personal email account more than 10 times a day. So if you’re hoping engage with former, current or prospective clients, email is arguably the best way to reach them. Consistent email campaigns can also increase your customer retention by up to 80%.

At Lift Local, we strive to take the guess work out of email marketing for your business. Our two most popular email campaign services focus on winning back former clients and re-engaging unconverted leads. We’d love to discuss our customized email products with you and see if they’re a fit. We’ll monitor your send times, subject lines, content, and response rates to achieve optimal reach, and then give you a monthly report. Let us do the work so you don’t have to! Click here for more info.