Do you ever find yourself stuck without ideas? Looking to be inspired? We have a fun and easy solution to gaining new insight. The answer? Podcasts.
Listening to podcasts is a great way to learn new and innovative marketing strategies, customer service tips and industry news. Check out this list of the top insurance podcasts to start listening to!
Insurance Marketing with John Carroll
Our first recommendation starts off with a podcast hosted by John Carroll all about the marketing side of insurance selling. He gives networking advice, marketing tips, and customer loyalty strategies in 15-60 minute episodes. John shares examples on how you can make quotes to clients stand out more and tips on how to beat the competition. He teaches how to improve sales by sharing pictures, using certain colors to capture attention, adding personal video messages and including testimonials. John shares his success stories and how he learned through observation and testing these theories himself. Although this podcast ended in 2015, the content is still very relevant and applicable to what you need to know.
Modern Life Insurance Selling Podcast
Jeff Root is the host of this life insurance selling podcast that gets into the nitty gritty of how to become more profitable and how to sell online. He provides an upbeat and informative podcast that will keep you entertained and informed on how to gain the characteristics needed to become a more successful agent.
Additionally, each week he hosts a new guest to share their experiences and success stories in the insurance selling world. A common theme throughout the interviews is the importance of patience. Jeff shares frequently about how leads will only come in as you practice and demonstrate consistency and patience. High lead volume and conversion rates don’t happen overnight. In order to become “buried in leads” it’s necessary to keep pushing.
The Insurance Guys
This is another fun podcast hosted by a couple of insurance agents, Scott Howell and Bradley Flowers. Unlike the previous podcasts we’ve discussed, this podcast dives deeper into the personal development of agents. They share great insights and tips on software and services that can help you understand data, customer needs and new product developments.
They incorporate a variety of frequently asked questions and their amped up energy and excitement for the insurance industry makes this a podcast you will look forward to.
Marketing School – Digital Marketing and Online Marketing Tips
Although not specifically insurance related, this is a must listen to marketing podcast for all agents. Each day, they share 5 minute episodes on how to improve your marketing strategy and skills. They cover everything from creating content that is unique and attractive to getting into the minds of your consumers and understanding their behaviors.
Podcasts are no new invention but their growing popularity and expansion have made them a great tool for agency owners looking to improve. Try putting one on during your morning commute, lunch break, or work day and enjoy learning something new! Listening to podcasts will absolutely help you grow your agency and thrive in your marketing efforts. At Lift Local, we’re also here to help you thrive in all things marketing. Fill out the form above for more info and we hope you enjoy these top insurance podcasts!