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Your business bio, whether on your website, LinkedIn or Facebook profile, is usually the first thing a potential customer will read about your business. First impressions are everything, and it’s important to make a good one by having an outstanding bio.

Your first step should be deciding who your target audience is.  This will help you choose a tone for your bio, whether that be casual, business professional, funny, etc. Your readers should get a sense of your personality and what kind of culture you have at your business. You can use first or third person, but try to keep your bio simple and less than 300 words.

Once you’ve nailed down your audience and tone, it’s time to think about these questions. Give your answers in your bio!

  • Who are you as a business?
  • Why choose your business?
  • What makes you unique?
  • How can you relate to your customers?
  • What are you passionate about?
  • Why should potential customers care about your business?

Even if you are keeping your bio formal and professional, don’t be afraid to get a little personal. Your customers want to know that you are a real person who is going to take care of their needs. You might even consider including a bio video on your website or social media profile. And as always, make sure you have a profile photo that makes you look good. For examples of some excellent bios, check out this great article.  Reach out to us via chat or form with any questions about your business bio and our Lift Local marketing specialists will help you out!