LinkedIn can be a huge asset to your company’s social media presence and lead strategy. On average, LinkedIn generates more lead conversions than both Twitter and Facebook combined. The first step to utilizing this tool is optimizing your company page on LinkedIn. Check out these tips on how to optimize your LinkedIn page and start seeing some results from your efforts!
1. Choose Great Images
Let’s start with the first impression, your profile picture and cover photo. Next to your company name, it’s the first thing people see. When choosing your images, keep it clean and cohesive. Those viewing your page will remember whether or not your page was professional and provided the information they needed.
Your profile picture should be your headshot or company logo and your cover photo could be a graphic, photo that represents your local area, company tagline, photo of your team, etc.
2. Publish Content
You’ll reach your target audience through curating stellar articles, infographics, videos and polls. If you have a blog, this would be a great place to share the content you’ve written. Go the extra mile and include strategic hashtags to generate more traffic. Publishing content on LinkedIn can seem time consuming and intimidating but can yield huge results for growing your following and generating leads.
3. Share Content
In addition to creating your own content, share industry or community related articles and news that your customers could benefit from. Include a thought provoking and relevant caption when you share the link to the article. This is a great way to establish credibility with your customers and helps strengthen your network as you share and credit the content of others.
4. Engage Frequently
Engaging with your connections on LinkedIn is a great way to interact with followers and others searching for your account. Commenting on posts will also attract others to your company page and give you a good starting point for conversations and further connections.
Another great metric to look at is your content engagement rate. Go to your company page, under the admin view, select “Analytics” and then select “Updates.” You’ll see impressions, clicks and your overall engagement rate next to each post that you’ve shared. Checking these stats regularly will help you understand how many people are seeing your content, if it’s engaging and relevant to them and what changes/improvements you should be making.
5. Optimize Skills and Endorsements
One secret weapon of how to optimize your LinkedIn is using the skills and endorsements section. Add your company’s skills and advertise the key goals of your business. For example, customer service is an important skill that consumers want to see for an insurance agent. List customer service as a skill and then invite others to endorse it. The more endorsements you have, the better.
6. Write a Great Summary
Your company page summary is a great storytelling opportunity. Your summary doesn’t need to be a plain basic overview of your business, but rather it should be the gateway to share your unique story. This is where you can declare your core values, highlight key skills that matter and share valuable experience.
An optimized LinkedIn will help generate more leads and boost your online presence.
Lift Local helps you unlock your business’s potential by showing you how to take advantage of online tools such as LinkedIn. By utilizing your LinkedIn profile and creating a strong online presence, your online reputation and lead generation will improve. Fill out the form above to learn more and get started!