I have. Actually, last night I was reading a web page and found 2 mistakes. I still enjoyed the content and continued reading, but the website definitely lost some credibility in my mind.
Today, 86% of people will find your business online and 63% of marketers indicated that they plan to upgrade their website this year. Content mistakes, poor performance, expired links, security issues and design flaws all happen when you’re not closely monitoring your site. Rather than checking your website’s functionality or content once or twice a year, you should be doing a check at least once a month. And during that monthly check, make plans to improve your website. From the 2 examples below, can you guess which site has better conversion?
Hopefully you chose the second website. It’s simple, straight forward, has a clear image, not too text heavy and has clear branding. Take a look at your current website – is there room for improvement? How can you make intentional design decisions that will improve your conversion? Ask yourself these questions:
- What is the purpose of a new design?
- Is my product or service offering clear?
- Am I highlighting my product or service in the best possible way?
- What hasn’t been accomplished with the design of my existing site?
- If I was a customer, would this site encourage me to make a purchasing decision?
Once you have clear answers to these questions, you’ll be ready to either tackle the edits yourself, or hire it out. Good design should always improve your website and the user experience.
Your brand should be displayed consistently across your website and online profiles. Here are the 4 steps of basic brand development:
- Understand your value proposition.
- Choose a mission statement, vision statement, and tagline that represents that value as well as your brand identity.
- Choose colors and fonts that convey that identity well.
- Decide on the type of imagery that you’ll use to further convey your messaging.
Once you have all this ready to go, make your brand consistent across your website, social media profiles, affiliate sites, etc. Consistent branding builds instant credibility and trust between you and your customers.
Don’t Forget About Mobile
Did you know that 40% of visitors will leave your website if it takes longer than 3 seconds to load? This goes for both desktop and mobile versions. In fact, about half of your website visitors are viewing your site on a mobile device, which means your mobile version needs to be performing perfectly.
Get Some Basic SEO Going
People tend to hear “SEO” and run for the door. But there are a few simple things that you can easily do to easily improve your website’s SEO. The 3 easiest are:
- Start a blog and focus it on industry relevant topics and keywords.
- Use a keyword search tool to find relevant keywords for your business.
- Incorporate keywords on your website pages, social media posts and blog articles.
Use a Website Grader
When it comes to creating a great website, the more feedback the better. That’s why it’s so important to use a website grader. You can get actionable feedback in seconds. Here’s a list of 5 great website graders that will give you the data you need to take your website over the edge.
Hubspot Marketing Grader: Website Grader will check your site for page titles, meta descriptions, and headings — all of which are useful elements for strong SEO and also quite useful for having shareable social media content. It will also check for performance, design and security.
Nibbler: Nibbler will compare your website and social media profiles to check for consistency and optimization.
Woorank: WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. The final result is a score on a scale of 1 to 100.
Clarity Grader: Clarity Grader checks the words/sentences/voice of your website to make sure it’s consistent and strong.
Brand Grader: When you plug in the name of a brand, Brand Grader will give you an influencer score based on your online presence.
Website Audit Questions to Ask
Time for a little quiz. Go through these questions to find out how strong your website really is. Feel free to reach out to us with any questions and we’d love to help you improve your website!
Can your phone number be found within 1 second of landing on any page of your site?
Do you have a “Learn More” or “Get a Quote” button easily findable within 1 second of landing on any page of your site?
Is your business name, address and phone number included somewhere on every page of your site?
Upon visiting your homepage, is it immediately clear what you sell?
Does your site’s design make your business look modern and up to date?
How professional is your site’s design?
Is your homepage primarily visual without too much text?
Is your site’s navigation simple to understand?
Does the website load quickly?
Is there an “About Us” page or equivalent that confirms you are a real business?
Are there prominent links to your social media accounts?
Is it easy to find the contact form from any page on the website?
Taking the time to implement all of these suggestions is a sure way to improve your website conversion and ultimately increase your revenue. Good luck and feel free to fill out the “Request Demo” form with any questions!