Where was the last place you went to, to search for a service or local business? Most likely it was Google or Google Maps. According to Warc‘s article, “Google’s share of the search market is forecast to grow 16.1% to $28.55bn, giving it 77.8% of the total.” It’s no surprise that Google is the top search and that it’s continuing to grow and take more market share. “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,”
Now more than ever there is outstanding opportunity to capture high qualified leads from consumers searching for local services (eg. dentists, insurance agents and chiropractors). If your a business that offers local services and you don’t have a local Google Listing you are missing out on traffic from the largest search engine your potential clients are using.
Having a local Google Listing is only the first step to capturing Google search traffic though. Once you have a local Google listing you need good and consistent customer reviews to distinguished yourself from other business listings. Check out our last article to read more about the value of customer reviews on Google.
If you are missing out on Google Search traffic and want someone to manage all of this for you, check out our demo page.