With recording capabilities, Netflix, Hulu, etc. we are watching fewer commercials on TV. In fact, 46% of consumers watch more video ads on social media than on TV. Think how much this has changed from 5 or 10 years ago when television commercials still dominated the ad space. Social media experts, including Facebook’s Mark Zuckerberg, predict that video ads on social media will only continue to become more and more popular. This means video ads are the perfect space for your small business to gain some traction.
Now it definitely can seem daunting to put together a video ad… especially one that looks professional and represents your business well. However, there are so many services these days that will do exactly that for you. Here are 3 of our favorite video ad making resources that would be perfect for making your fist ad.
- Fiverr – This is a great tool with hundreds of free-lance video experts who will work with you to make an engaging ad. Overall this a super cost effective option and generally has great turn-around rates. Make sure to check your creator’s reviews and we recommend opting in for unlimited revisions so that your video can be exactly what you need.
- Promo – This service stands out for its excellent library of video footage, music, templates and design features. However, there is a limit on how many video clips you can use from Promo’s database so this option would be perfect if you wanted to enhance your own video footage with professional clips.
- Animoto – Generally considered to be the best video marketing service, Animoto is great for those who have their own video clips or photos and want to string them together to make an ad. You will have hundreds of filters, music choices and formats. This option is also budget friendly, but keep in mind you will have to provide your own footage and photos.
Try posting your first ad on Facebook or Instagram and see how it goes! Also make sure your ad doesn’t exceed 30 seconds, less is more when you’re trying to catch the attention of your potential customers. Our social media gurus here at Lift Local are always ready to help with any questions you might have.