by Abby Bledsoe | Oct 9, 2019 | Best Practices, how to, Marketing, self-taught, small business, Winbacks
Renewals are the key to running a successful and profitable insurance agency. Unfortunately for agents, insurance has some of the highest customer acquisition rates of any industry. This is why winning back business is much easier than finding new clients to close. If...
by Abby Bledsoe | Sep 18, 2019 | Best Practices, how to, Marketing, self-taught
How Insurance Agents Can Automate Their Cross-selling Process The conversation around the insurance broker’s activity usually revolves around ways to get new customers through the door and sign them up. But there’s another strategy you should pay more attention to:...
by Abby Bledsoe | May 24, 2019 | Best Practices, how to, inspiration, Managing Facebook, Marketing, self-taught, small business, Social Media
One of the first things that potential customers notice when looking at your Google listing or website is your photos. A picture is worth 1,000 words and here are some tips on how to take your business photos from good to great. Lighting is everything: There is...
by Abby Bledsoe | Apr 26, 2019 | Best Practices, Google Reviews, how to, inspiration, Local Google SEO, Marketing, self-taught, small business
Google Maps Optimization is one of the most important parts of increasing your business’s online visibility. Picture the internet as a maze. It can seem impossible to navigate with hundreds of different paths. The goal of Google Maps Optimization is to alter or...
by Abby Bledsoe | Apr 5, 2019 | Best Practices, Google Reviews, inspiration, Local Google SEO, Marketing, People's Choice - Google Reviews, self-taught, small business
This is how one family revitalized a neighborhood and used Google reviews to put their creamery on the map. Did you know 9 out of 10 consumers will consider reviews when making a purchasing decision? Consistent reviews are key when it comes to putting your...
by Abby Bledsoe | Mar 29, 2019 | Best Practices, how to, Managing Facebook, Marketing, self-taught, small business, Social Media
Facebook has recently put a lot of effort into improving their business platform and features. One of these improvements is the new emphasis on their messaging app. Facebook reports that more than 66% of people who use messaging say they have messaged a business in...
