Even though it can seem overwhelming, it’s so important to implement a solid digital marketing strategy for your business. We promise it will be worth the effort! Here are the 5 most basic marketing methods that you should be aware of:
- Social Media
Your social media profiles, including Facebook, are a glimpse into your business. You can post photos, events, incentives and updates on your pages. Customers can leave comments and reviews on your profile and you in turn can reply. Facebook is also a great and cheap way to generate leads. Facebook ads are inexpensive ad space and hyper-targeted to your specific area.
- Email Marketing
Email marketing can take many forms but results come as you consistently send emails over a period of time. These can be promotional emails, newsletters or review requests. Many companies send emails out each week at the same set time. Data and metrics can show you the best time to send these campaigns.
A great, but slightly more expensive, way to put your business in the spotlight is by running pay-per-click (PPC) campaigns. You can use Google Adwords to run ads that will appear when people search for your service. If your competitors are ranking higher than you on Google, your ad will help you to be seen amongst your competition.
- Search Engine Marketing
A synonymous term to PPC is SEM, or search engine marketing. This kind of marketing encompasses paid efforts through popular sites like Bing, Google and Yahoo. These ads are a highly measurable source of marketing as they provide clear metrics showing the return of interest (ROI) on your business performance.
- Search Engine Optimization
Search engine optimization (SEO) can be difficult to understand. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Basically, the goal of SEO is to get as many people to your business as possible by using your website as a tool.
Hopefully this overview has helped you feel excited and confident about delving into the digital marketing world. If you want more tips and information on how to best create a strategy for your business, Lift Local would love to help. We specialize in getting you to the top of your competition.