You need to diligently plan out your days. It is important to schedule time for calls, meetings with current or new clients, and prospecting. The more organized and detailed your day is, the less time you will waste.
Begin With the End in Mind
It is important to establish an end goal. When you have a bigger picture in mind, it helps give purpose to each of your more mundane tasks. It is a good idea to create a personal mission statement. By creating a mission statement, you are becoming the leader of your own life. It is up to you to secure the future you envision for yourself.
Personal Thank You’s
Everyone needs help from others to become successful. Whether it be a mentor, client, friend or family member who is responsible for part of your success, it is vital to thank them. As an insurance agent, your clients who choose you as an agent are partially responsible for your success. Personalized thank you’s are not common in today’s fast paced environment. You will set yourself apart if you let clients know they’re appreciated. Be sure to thank them in a personal way. It ensures that they feel like an important person to you.
Becoming a successful insurance agent can be very difficult. It is not always sunshine and rainbows. On occasion, you could lose a big time client, hit a lull in obtaining new clients or just have a really tough month. Rather than becoming a victim to unforeseen circumstances, successful insurance agents will focus on all the reasons they CAN succeed. Success comes when you find a way to persevere, even when the odds are against you. What if luck is actually predictable? If you want more good luck; work harder, take more chances, and show up more often.
We are living in a tech-savvy world and you can’t expect your clients to tailor to your needs. Clients have plenty of options for other insurance agents. All it takes is one search on google and hundreds will appear. It is up to you to stand out from the crowd. Meet your clients in person (or over Zoom) when it is convenient for them. This shows the client you’re available and ready to meet their needs. Being available could mean setting up text messages for communication between clients and yourself. You can show you are available in a lot of different ways, but the bottom line is effective insurance agents will make themselves readily available to the client.
Willing to Fail
Failure is not something people enjoy. In fact, the fear of failure can be paralyzing. You could be so focused on not failing that you forget about the success you are striving towards. The fear of failure could be holding you back from making a lot of important decisions. Highly effective insurance agents believe failure is another step on the road to success. Instead of shying away from failure, they embrace their misses, learn, adapt and try again.
Positivity is contagious, which is why it is important to utilize it. Your clients will feed off of your positive energy and you will be more likely to retain them as customers. Don’t waste time focusing on negative people or situations, especially ones out of your control. As an insurance agent, you are likely to lose a client occasionally. Instead of dwelling on the loss, put positive energy into winning them back. Studies show that winning a client back increases that customer’s loyalty up to 300%. If you want to be a successful insurance agent, your time and energy needs to be directed towards positive aspects of the business.
Forming New Habits
We have established the 7 habits of highly effective insurance agents you need in order to be successful, so let’s discuss how to form those habits. James Clear, Author of Atomic Habits, talks about the three R’s of habit change. In order to understand how to form the habits of highly effective insurance agents that actually stick, you need to become familiar with the R’s. The three R’s are reminder, routine, and reward.
Reminder is the prompt that starts the behavior, routine is the behavior itself and reward is the benefit you gain from participating in the behavior. For example, you may have a goal to improve your customer service. Good customer service is key to keeping customers around. In fact, statistics show that you’re 70% more likely to sell to an existing customer. Highly successful agents keep their existing customers happy by following up with their clients often. If you want to become a highly successful agent, you need to form a habit of making follow-up calls. In order to start forming your new habit, let’s put our three R’s into action. First, the reminder would be writing on a sticky note to follow-up with client A, B and C. When you see the sticky note, it will be your reminder to follow up. Next, the routine is the actual action of calling your client. Once you call your client for a follow-up, you have successfully practiced your routine. Lastly, reward is the client wanting to continue business with you. It is the benefit you received from calling them for a follow-up to show that you care.
Committing to Your Habits
Forming habits is easier said than done. It can take anywhere from 18 to 254 days for a person to form a new habit. Did you know it takes an average of 66 days for a new behavior to become automatic? It is important to note that habits are not easily made nor broken, which is why we have to persevere. Don’t give up on trying to form a new habit after a week. Stay persistent and work towards learning the habits of highly effective insurance agents. If you stay organized, ambitious, positive, available, begin with the end in mind, are willing to fail and say thank you to clients; you will see an increase in your success. Learning and practicing these 7 habits will help you emerge as a highly successful insurance agent.
We are all about healthy habits here and Lift Local. Our mission is to help insurance agents succeed. We can provide your agency with a hands-off approach to marketing that will allow you to see results. If you want to learn more about a good marketing strategy for your agency, fill out the form below.