Are you feeling lost when it comes to marketing and how to even begin? Don’t worry, you are not alone. The insurance industry used to occur solely with face-to-face interaction, but now we live in an ever evolving technological world. What has worked for insurance agents in the past, simply won’t cut it today. Take a deep breath because we are going to give you some killer marketing ideas for insurance agents.
The main purpose of marketing is to give yourself a competitive edge over your competition. You want to stand out so the customer chooses your insurance company over another one. We want to provide you with marketing ideas that will continue to bring you business. Of course there are one-off marketing ideas that could bring you a customer or two, but why not invest your time into marketing strategies that will continue to bring you business over time? We have created a list of 5 marketing ideas for insurance agents that will allow you to see actual growth.
How to Level-Up Your Marketing Game-
1. Upgrade Your Website
Oftentimes, your website can be like a first impression. We all know how important first impressions are, so your website needs to impress the future policy holder. Did you know that 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design?! That means the majority of your customers are judging you off of your website. It needs to be appealing to the eye, user friendly, and secure. In today’s day and age we have a lot of people on mobile devices as well. It is important to make your website’s look appealing on desktop and mobile versions.
Here is a list of a few ideas to upgrade your website:
Keep it simple– More is not always better. Users are attracted to websites with consistent branding themes. The colors and format of your website should be easy to read. If your website is too busy, it makes it difficult for customers to quickly find the information they are searching for.
Include multiple calls to action- People are influenced, so influence them to commit to your business by providing several call to action buttons.
Increase website speed- Nothing will make your customer lose interest faster than a website that won’t load. Chances are the customer will leave your website if it is not loading fast enough.
Keep it to the point- You should not have fluff on your website. Tell your customers what they need to know in a direct way.
The difference between a gained customer and one lost to the competition could come down to making a few adjustments to your website. Making changes to your website could completely change the way your users value your website and interact with it. Website first impressions are crucial. Make a good one.
2- Improve Your SEO
In order to see your new and improved website, future policy holders have to be able to find you. Most people search “insurance agents near me” and find an insurance agent according to what pops up on the first page of google. A good place to start is locally. You can begin by claiming your Google My Business listing and then optimize it for local search. That means providing detailed information about your company, such as your address, phone number, location, working hours, pictures, reviews, etc. If improving your SEO seems like a daunting task, check out our blog post on how to actually see results from SEO improvements.
3- Create a Blog
A blog is a great way to increase visits to your website. Not only does it drive business your way, but it gives you business credibility. Providing a blog with information rich content showcases your usefulness and knowledge. Starting a blog can seem like an overwhelming task, but we have tips on how to start a great blog for your insurance agency. It is important you create a blog that fits your target audience.
4- Utilize Video Marketing
Video marketing can be a great way to give yourself an edge over your competitors. Consumers are watching videos more than ever before. If given the option between reading an article and watching a video, they are most likely going to choose the video. Capitalize on how impactful marketing yourself through video can be.
5- Cross-sell Your Current Clients
You have already sold to your current clients, which means you have already established a relationship. Reach out to your current clients who already have a life insurance policy with you and see if they want to increase coverage. Ask current clients about purchasing additional product policies. Selling to someone who already likes and trusts you can be easier than finding new clients.
How To Implement Marketing Ideas
A great place to start is by focusing specifically on the marketing ideas for insurance agents we have listed above. Implementing a new marketing strategy may seem like an overwhelming task. As an insurance agent you get really busy with your day to day tasks. You might feel like digital marketing is a foreign language to you. At Lift Local, we provide all things marketing for our clients. In doing so, we allow you to market and grow your business without having to give up your other priorities. You need to stop wasting your time on ineffective marketing strategies. We have no shortage of marketing ideas for insurance agents, so remember we are just a phone call away.